A client with a new shoe technology needed an entire identity system to be designed from the ground up which included a name, logo, application of the logo on a shoe, a print ad series of 3 and a website. The client stated that if his shoe could embody any animal that it would be a dog. The name "Vizla" was chosen to refer to the dog breed known for their high running speed and loyalty. The clean, modern and "techy" design is meant to reflect the shoe's technological advancements and the deep purple color represents loyalty and luxury.